Chapter 104: Chapter 90: This is the High-End Entertainment
"Boss, look, we made it to the trending searches,"
Fei Yangyang Hotpot City, on Saturdays the place was buzzing with people.
Throughout the day, the thirty-eight tables and seven private rooms were constantly bustling.
Outside, there were still many in line, all the seats filled to the brim.
Gao Hu himself would take on the role of head chef on weekends, while normally he was at headquarters in charge of training and researching new dishes.
He turned his head and saw that it was indeed Zhao Liying's visit to the restaurant that had made the trending searches.
It ranked nineteenth on the entertainment chart, even featuring a photo of Fei Yangyang's entrance.
"This has definitely got our chairman's push behind it, brothers, let's get to work!"
As Gao Hu cooked, his movements were full of passion.
The flames roared high with the splattering oil.
In another two days, four more mall outlets would open on the same day, and Zhao Liying would personally attend to cut the ribbon and help promote the event.
The momentum was overwhelming, nothing like what he had done before.
Once those four outlets were opened, Fei Yangyang would officially announce the establishment of Fei Yangyang Catering Management Co., Ltd.
Then the newly established Tenghui Capital would announce an investment of one hundred million yuan, completing the Series A funding.
The valuation would directly jump to two hundred million.
Tenghui Capital's registered capital was only ten million, naturally also established by Chen Pingsheng.
This was also a signal of his formal entry into the capital arena.
His initial investments would only focus on the few companies under his own umbrella.
Whether it was Fei Yangyang or Water Cloud Space, or Tengsheng Fruits.
In the future, his personal investments would all be funneled through Tenghui Capital.
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Worth noting is that newly established companies generally enjoy a three-year tax exemption period if they meet the requirements.
Except for Tengying, all his current companies were in traditional industries and naturally qualified.
More traditional industries like beauty salons have never had the obligation to pay taxes.
However, once they are listed, they definitely need to pay corporate income tax.
Gao Hu was very excited, and so were the servers under him.
They even shared with some customers about their store making the trending searches, which is the benefit of having a celebrity involved.
The exposure compared to small chains or individual stores, was not in the same league.
...
"Uncle, have we just opened another investment company?"
Tenghui Capital's official name is also Tenghui Investment Management Co., Ltd.
It was the fifth company officially registered by Chen Pingsheng, and his platform to interface with capital.
They didn't rent another headquarters, just hung a sign at the entrance of Tengying Entertainment.
To the left was Tengying Entertainment, to the right was Tenghui Capital.
"That's right, from now on we're not just an entertainment company, but a high-end entertainment company that spans into capital."
Just adding the word 'capital' made it different, and Bai Xin felt honored.
The official staff count went up to two because of her.
Jiang Yilei was handling a thirty thousand monthly salary, and surfed the internet diligently while working hard.
On the first day of Tenghui's operation, it even attracted an unexpected visitor.
The persistent Wang Yanfeng from Feiying Entertainment happened to pass by, and he was involved in a big-name project in the entertainment industry known as the "Banana Plan."
It was well-known and much touted, but essentially useless.
"Mr. Chen, you're opening this new company and you don't even have someone to cut the ribbon?"
"Does a good company need to invite people to cut the ribbon?"
Chen Pingsheng didn't even bother to invite him in for tea,
Wang Yanfeng still felt somewhat proud in his presence, with a strong sense of superiority typical of a second-generation rich kid, especially since his father was a real estate tycoon.
Looking down on those involved in the catering business by selling fruits is quite normal, right?
"Mr. Chen, as I said before, if you're willing to give up half of the investment in 'Hua Qiangu,' we can still be friends," he said.
"Is your face bigger than your ass?"
Chen Pingsheng was furious, but there's only so much one can take.
"Just look at you, thinking everyone should respect you just because you have a powerful father?"
"Damn it..."
Wang Yanfeng almost started a fight right there. He hadn't come over specifically for this; he just happened to run into Chen Pingsheng while putting up a new company sign.
A fruit seller setting up a capital investment firm is just like a peasant with a golden broom—who can't change the fact that he's still a peasant no matter how clean he sweeps.
After pointing at him disdainfully, Wang Yanfeng left with his group.
They were all bosses, after all. Shouldn't they have some basic decency?
Only a nobody like Chen Pingsheng would dare give him such attitude.
Back in his Rolls-Royce, Wang Yanfeng pounded on the car window.
The force wasn't strong; it wasn't a big deal.
"Mr. Wang, look at today's trending topics,"
Feiying Strategist—also managed by his father and assigned to Wang Yanfeng—Zhang Geming said, "Fei Yangyang is trending."
Wang Yanfeng wasn't really foolish, just sometimes unable to control his temper.
"What's so strange about that? Isn't it just Zhao Liying having a meal?"
"Mr. Wang, you should look beyond the surface,"
Zhang Geming explained, "Fei Yangyang is about to open four stores on the same day, they've got it trending immediately, and then Tengying Entertainment is following up by setting up Tenghui Capital. It seems that this newly formed Tenghui Capital will announce an investment in Fei Yangyang soon. They've been planning the buzz from the beginning."
"What does he want from creating this buzz? I've checked out his Fei Yangyang, it's dirt cheap, and it's frighteningly bad. I'm afraid of getting sick from eating there."
A face full of disdain.
Wang Yanfeng never liked cheap catering, always feeling it was both exhausting and unprofitable.
Unlike his father.
He could just hold onto a piece of land; without even building anything, he could easily earn a small fortune in a couple of years.
"Big brother, you can't look at it that way. The catering industry is huge,"
Zhang Geming patiently said, "From the start with Fei Yangyang Hotpot City, everything has been strategically planned. They use a low-price strategy to build a reputation, then pair it with publicity from the entertainment company to boost brand recognition, and finally set up a capital firm to elevate it to the level of capital investment."
"As it stands, Tenghui will definitely handle the most profitable angel and Series A rounds for Fei Yangyang. Once they link it with other major capitals, Fei Yangyang will directly go public. This isn't just catering; it's clearly inventing a system to take their restaurant business public."
"If this model really works, considering how vast the catering industry is with countless branches, both Tengying Entertainment and Tenghui Capital could become top enterprises in the industry, and it's even conceivable that they could split into separate major conglomerates."
The strategist truly lived up to his name.
Knowing his son wasn't much of an achiever, Old Mr. Wang had sent over the group's long-time corporate development advisor to assist him.
For second-generation entrepreneurs, connections are just that strong.
"You think it has a lot of potentials?"
Wang Yanfeng was a bit surprised; he always thought the most valuable project in Chen Pingsheng's hands was the ongoing shoot for 'Hua Qiangu.'
A forbidden love between master and disciple, his analysts believed that this film could be a huge hit.
After all, it's a unique theme that hasn't been seen on the market before.
"It's not just potentially big; it's extremely promising,"
Zhang Geming said, "Think about us setting up Feiying Entertainment, mainly relying on investing in TV shows or movies to make money, which is incredibly risky and the profits aren't that high; being able to make a billion in a year is already an excellent performance."
"But his approach is different. The entertainment investment for him is just a side business; the main goal is to support Tengying in establishing their companies for a public listing. Once that's achieved, in a short three to a long five years, the profits could be at least in the billions, possibly even tens of billions."
"Imagine if the capital market realizes this model is successful. If he then repackages Tengying Entertainment slightly and merges it into another public company, that's tens to hundreds of billions more in potential."
"With profits from these two areas, that would already far surpass the entire industry's."
"Compared to those who only know how to shoot TV dramas or movies, they don't know how many times smarter this high-level game plan in the entertainment industry is."
"Compared to him, our Feiying is just like fumbling for shrimp in a stream while they're draining an entire river to fish."
Wang Yanfeng gasped; could that fruit vendor really have such business acumen?