Reaching the age of thirty, my income randomly doubled

Charlotte is about to be released.

At the same time, the Antler Coffee concert, which is buzzing all over the internet.

Is also scheduled for October 1st, on National Day.

On September 27th, Chen Pingsheng took a flight out of Magic City.

And returned to Capital City.

No matter how bustling the outside world is, Capital City is his true home.

Pingsheng had already spent some time promoting Charlotte, and as soon as he got back, he immediately notified Bai Xin.

To have all the artists under his label cooperate with the promotion.

Yang Mi posted on Weibo for seven consecutive days, so did Zhao Liying.

With these two leading the promotions and saying Charlotte is good, there was still plenty of budget left for Charlotte's marketing.

But Pingsheng played even bigger.

"How's the preparation for the Antler Coffee concert going?"

"Uncle, everything is ready, and we expect as many as fifty thousand people to attend the concert on that day."

Bai Xin said, a concert with the Four Great Singers on the same stage, its attraction is unparalleled.

Not to mention having Yang Mi perform last to promote Antler Coffee.

There's so much to do right after its establishment with myriad details to tend to.

Luckily, as soon as Yang Qian left Bobo Milk Tea, she immediately took over the early preparations for Antler Coffee.

Bai Xin also showed him the custom umbrellas for Antler Coffee, a black automatic umbrella that featured the brand's iconic blue deer when opened.

The quality of the umbrellas was very good, costing almost eighty per custom-made piece.

A total of sixty thousand umbrellas were prepared, totaling five million.

Chen Pingsheng tried one, and it was indeed very good.

It couldn't compare to a Rolls-Royce umbrella, but in terms of regular umbrellas, it was definitely top-tier.

If sold, they would go for at least a hundred or two hundred each.

That way, nobody would want to throw them away.

Besides the umbrellas, the Antler Coffee cups had also arrived.

They're quite beautiful.

On the day of the concert, they needed to prepare as many as fifty thousand cups of coffee, which is a huge amount of work.

Chen Pingsheng said, "Combine the promotion of Antler Coffee with Charlotte, and after the concert, everyone will get a ticket to Charlotte, consider it a treat from me."

The cost was already spent, so he didn't mind spending a bit more.

Charlotte was a project that could make money right away, whereas Antler Coffee would need at least one more month.

The initial promotion was so strong that they naturally had to tie up this money-making project with it.

Bai Xin took note of everything.

Yang Qian came to report the progress of Antler Coffee; she didn't think much about the Bobo Milk Tea matter and could only sum up the experience to start anew.

Antler Coffee had already invested one billion in Capital City to renovate the stores.

They picked the best locations and expected to open fifty stores in Capital City by the end of October.

They also invested two billion in Magic City, with all stores expected to open by mid-November.

Projected to be around one hundred stores.

The initial investment was all in large stores, whether they made money was secondary, the key was to establish the presence of Antler Coffee.

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In the future, they would definitely reduce the cost of opening new stores and try to avoid stores with high transfer fees.

Opt for small but premium quality.

Aside from the ongoing openings in these two markets, the Antler Coffee app had also been developed.

Now it was in the testing phase.

How much time could an app dedicated to ordering coffee take?

It was simple in functionality and didn't occupy much memory.

Beyond the app, the WeChat mini-program had also been updated simultaneously.

Both were still in testing, but were expected to be fully operational before the opening.

Antler Coffee hadn't even hit the market yet, but it was already making a big splash.

Especially in Capital City, where its popularity was sky-high.

Qin Xue and Yang Qian were about the same age and got along very well, having developed the nine-ninety-nine signature coffee.

The good news was that it tasted really good.

The bad news was that the cost accounted for half.

That is, the net cost of the product was about five yuan, anyone who has sold milk tea would understand.

A ten yuan cup of bubble tea costs at most two yuan to make.

But here, a ten yuan cup of coffee cost five yuan to make.

That's three times higher than milk tea, and if you add labor, store rent, depreciation, and other costs.

A coffee that costs half as much to make is definitely not going to be profitable.

Pingsheng asked in detail and found that to maintain the purest coffee taste, this was already the lowest cost.

No wonder coffee starts at twenty to thirty yuan a cup, its cost is much higher than that of milk tea.

Let's stick to this standard then.

Opening up the market first is key.

He had prepared five hundred million beforehand, spent one hundred million on the concert, and took three hundred million to open stores.

The remaining one hundred million was for cash flow.

Chen Pingsheng realized that five hundred million was simply not enough for a coffee venture.

And vastly insufficient at that.

Without opening a thousand stores, there wouldn't be any national influence.

Let alone the possibility of going public.

Luckily, he was quite flush with cash at the moment, having just received 450 million.

Chen Pingsheng called Tong Zelan, ready to invest another 250 million into Antler Coffee.

To ensure his 50% share remained untouched, as for Tong Zelan, whether she was willing to invest another two hundred million right away, or find someone to share the burden, that wasn't his concern.

Anyway, five hundred million was definitely not enough for Antler Coffee, at least a billion had to be gathered first.

Actually, Tong Zelan knew very well how much money it would take to really succeed with the coffee business.

She just hadn't expected that Chen Pingsheng wouldn't even consider diluting his shares to raise funds.

She estimated that to get Antler Coffee to the point of going public, at least three billion would be needed.

If she wanted to maintain her 40% stake without change, wouldn't she need to invest at least 1.2 billion?

This was undoubtedly too risky, and she decisively sought partners to share the burden.

Tong Zelan directly transferred him two hundred million and privately sought others to take on a share of the equity.

Pingsheng didn't concern himself with her side of things, she was finding top-tier investors after all.

And that was a great help for the nascent Antler Coffee.

Before the company went public, Chen Pingsheng often spent every penny he had.

This was mainly because he believed that there wasn't much need for immediate cash on his end.

Mainly because each company has retained 30% of risk funds.

After Bobo Milk Tea went public, it would have been different, he couldn't have immediately come up with five hundred million.

He simply wouldn't have been able to stabilize it.

That is also the main reason why Yang Qian wasn't troubled.

Where did she have five hundred million?

Why do they say a boss can hold up half the sky? It's because they not only have the ability,

but also have enough funds in their pocket, ready to mobilize at any time.

Pingsheng placed the remaining two billion into his own emergency fund stash.

For unexpected needs.

Actually, the liquid funds on his wife's side are much larger than his.

The dividends from Water Cloud Space, Tengsheng Fruit, Tengsheng Fresh Produce, and Tenghui Supermarkets,

are all standardized to be distributed on the fifteenth of each month.

The money was invested by him, but the dividends were taken by his wife.

These four businesses combined make a profit that is definitely not less than eighteen billion a year.

Just the six Tenghui Supermarkets alone, he has invested a full fifteen billion this year.

The twenty-five large clubs of Water Cloud Space in Capital City are all doing very well.

The house call service is even more unbeatable.

With this income, no wonder his wife now also likes to buy some small luxuries.

He also needs to set aside more emergency funds for himself.

Two billion is actually just about enough.

Indeed, if there really is an issue, the money on his wife's side could be transferred over immediately.

He's been so busy that he hasn't had time to attend Fei Yangyang's grand opening ceremony in Guangdong.

Over there, Fei Yangyang's store openings are super aggressive; often, it's about a dozen new stores in a single day.

By the end of the year, Fei Yangyang needs to be listed on the stock market, and Tong Zelan is already running around taking care of it.

It's just that the IPO for Bobo Milk Tea fell below its offering price, affecting her personal reputation.

You have to know that she was the main promoter behind Bobo Milk Tea's listing.

When you cause the partners over there to lose money, naturally they will watch and wait for a while longer.

This is also the main reason why the listing plan for Fei Yangyang has been progressing slowly.

Reputation is the key for a businessman.

...

Back at home.

Liu Fen came over at once and asked him,

"Pingsheng, do you need support from our side? I'll get the sisters from Old Liu's family all to buy your Bobo Milk Tea shares."

Naturally, Liu Fen knew about the company in her family going public.

She's very proud and very pleased.

She always felt that being a listed company was completely different, signifying a very special status.

She also knew that there was a big incident on the first day of the listing.

The news has been reported for several days.

As a family member, at this time, one must unequivocally stand up and support.

This is her very pragmatic mother-in-law. When you don't have money, she looks down on you.

Once you have money, she comes to help you in every possible way, maybe that's just human nature.

Chen Pingsheng knew that they had bought Vanke Shares with all their money.

From the big drop of Vanke in June to now, it's increased by one or two times.

From here on, it's only small and incremental rises.

Bobo Milk Tea is different, the five-to-one stock price is clearly at the floor price, with a huge potential for growth.

Chen Pingsheng said, "Sure, buying Bobo Milk Tea should be profitable."

"Good, I'll immediately send out a notice in the Liu family group chat."

Liu Fen took out her mobile phone, looking like she was gearing up for a big battle.

The group is filled with relatives from Old Liu's family; even Song Shuiqing and his wife were included.

Bobo Milk Tea went public in less than a year.

In Old Liu's family, this became major news.

At this time, they couldn't help but talk about the shared bicycle venture that Han Fei had started before.

Although it's said that the dead are to be respected,

his death was quite clearly too unjust.

Just look, they're all starting businesses, but almost everything on Chen Pingsheng's side turns out successful,

whereas Han Fei even ended up jumping off a building over a bicycle venture.

It's incomparable.

Starting a business is not easy; following Old Chen obviously seems to lead more to financial freedom.

When everyone heard Liu Fen talk about dumping the currently optimistic Vanke to switch to Bobo Milk Tea,

they were still quite hesitant.

Then she went on a passionate rant,

but still not many people were moved.

In the end, she simply said, "My son-in-law dumped his Vanke shares worth several hundred million and now has bought into his own Bobo Milk Tea."

Well, why didn't you start with that...

Everyone followed Chen Pingsheng when they dumped Storm Technology to buy Vanke,

and it proved that his insight was spot on.

Storm Technology is now not just a matter of the shares dropping,

but being completely stuck inside, with no escape.

A few of the older cousins who firmly believed in Storm Technology are now being pinned to the bed by their husbands every day for a beating.

Telling them that they should have followed Old Chen.

He's making a fortune,

while you're losing so much the washbasin is missing three corners.

Even the mice have stopped visiting the rice vat.

Everyone started buying into Vanke when it was at a low price, and now dumping it would make almost as much as Chen Pingsheng.

It's just that the quantity isn't as high.

Still, each could make over a million.

Liu Fen herself earned almost two million just from trading stocks this year,

without the worry of being unable to afford to run the gas-guzzler anymore.

She could take it out for a spin anywhere without a care in the world.

It's just a bit more gas, after all.