Chapter 3: The company is about to go bankrupt? (Part 3)
Chapter 3 Is the company about to go bankrupt? (Part 3)
The company obviously has abundant reserves of the information Lin Xuan wants, and it is not known whether it was written by the secretary or his father.
But no matter what, Lin Xuan still concentrated on looking at the various information in his hand.
Lin Xuan first looked at all kinds of information on the domestic market, after all, he wanted to make the company survive better.
Then we must use the famous saying of Mao Zedong "Who is our enemy? Who is our friend".
This document is obviously sorted by date, so Lin Xuan started to look at it from the first year 2000:
"Breakthrough growth, domestic mobile phones have successfully risen, fighters among mobile phones, the sales volume of Bodao mobile phones has successfully exceeded 700,000, and it has become the top sales champion of domestic mobile phones in the country!"
This is news in 2000, the era when domestic mobile phones officially rose.
Lin Xuan felt the excitement and pride of the Chinese people in that era through this news. It can be said that the wave island mobile phone in this period began to become the idol of the whole people.
"Boshima mobile phone has achieved great results again, with sales reaching 2.5 million units and once again topping the annual sales champion. Is there anyone else who can stop the rise of wave island mobile phone?"
This is an important news about the mobile phone industry in 2001. Through this report, Lin Xuan has glimpsed the era when the mobile phone market was exploding crazily.
"Who else? The sales volume of Bodao mobile phones has officially exceeded 10 million units, and Bodao mobile phones have once again won the national sales champion!"
This is a crazy year for the mobile phone industry, and it is the announcement of this news that may have deeply stimulated Lin Xuan's cheap father, making him resolutely give up the real estate industry and enter this crazy mobile phone industry!
Next, as expected, it is obvious that the sales of mobile phones of a domestic manufacturer have exceeded 10 million units.
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It deeply attracted the attention of everyone at home and abroad, so whether it was domestic or foreign, a lot of hot money poured into Daxia!
"Be vigilant! There is a serious overcapacity of mobile phones in the country. According to the statistics of relevant departments, the annual production capacity of mobile phones in China is estimated to be 250 million units in 2003, while the sales volume of mobile phones in my country last year was only 110 million units. How should we digest these 80 million mobile phones?"
These news are accompanied by the headlines of major media reports in 2003.
Obviously, in 2003, all the media, including those in the mobile phone industry and potential buyers of mobile phones, paid close attention to the issue of excess mobile phone production capacity.
Lin Xuan shook his head slightly at this, and it turns out that the major media are a little unfounded.
The facts of the previous life have proved that Daxia successfully digested the 80 million extra mobile phone production capacity due to the influx of crazy hot money.
Among the crazily influx of hot money included Lin Xuan's father in this life.
He invested 30 million yuan in capital at the beginning of March last year to establish Hantang Technology Company, and he is one of the first batch of people to eat crabs.
Although he was the first batch of people to eat crabs, his father, Lin Xuan, was obviously not very good at managing his business.
Although they were the first batch of people to eat crabs, they did not eat the fattest cakes, but only ate a little leftovers, which was considered a small profit without losing money.
After all, it took a year and it was just a well-known mobile phone manufacturer in Sichuan Province who was in Rongcheng and nearby counties, but failed to go out of Sichuan Province. This achievement is really not that good.
Looking at the wave island mobile phone in 2003, it once again won the domestic mobile phone sales champion with 11.75 million units. A company's market sales accounted for 15%, surpassing the 14% of foreign brand Motorola for the first time.
And in the summer of 2003, the total sales of domestic mobile phones officially exceeded the total sales of foreign mobile phones.
Lin Xuan knows that this is the last glorious moment of domestic mobile phones, and it is also the beginning of the decline of domestic mobile phones.
Being a person should not be too arrogant. If you dare to be so arrogant without core technology, it will naturally attract the attention of the enemy.
So 2004 was the year when domestic mobile phone grief began. Although it is only April, there are still eight or nine months before the end of this year.
But he knows that if this trend continues, domestic mobile phones won’t last long!
Through the current news content, Lin Xuan has seen the actions of major foreign mobile phone companies, although these actions have not yet been revealed due to the short time.
But when the method explodes, it is the time when the domestic brand mobile phone ushers in a major setback!
So now domestic mobile phones look like a beautiful and rich blue ocean.
But within a few months, this place will become a **** red sea, in which many excellent domestic mobile phone brands will fail to withstand the pressure and collapse!
…
When Lin Xuan read all kinds of information at home and abroad, and then wanted to continue to look at all kinds of information in the company.
"Boom boom boom..."
There was a knock on the door, and there was a man in a suit outside. This was his secretary, Chen He.
"General manager."
Secretary Chen who came in came to Lin Xuan anxiously, and then handed a report to Lin Xuan's desk.
"what happened?"
Lin Xuan asked with a frown.
“At present, nearly 500 stores that have cooperated with us for a long time suddenly sent a statement to stop buying from us at the same time.
They announced that they would never buy our phones again! ! "
"Shua!"
Hearing the news, Lin Xuan stood up in surprise, then looked at Secretary Chen in puzzlement and said:
"what the **** is it?"
"This is the work of Lin Zhiyuan, the former general manager of the production department, during the half a month when your father was sick and hospitalized and the funeral was held.
Because the former chairman authorized him to be in charge of daily operations, he secretly replaced the first-class good accessories we purchased with inferior ones from unknown sources and applied them on mobile phones.
The final result is that in the past few days, our mobile phones have been shipped to major stores through the logistics system.
We encountered the largest return event in history, and we lost 2 million yuan directly for this! "
"How dare he?!"
Hearing that such a thing happened, Lin Xuan was shocked but also very angry.
How dare that Lin Zhiyuan guy? ! How could he have such boldness? ! Isn't he afraid of being sent to prison for ten or eight years? ! !
"Lin Zhiyuan is your uncle, why doesn't he dare?"
Secretary Chen sighed, he sighed for the Hantang mobile phone.
The sales volume of mobile phones in Han and Tang Dynasties is not high. It took more than a year to sell 100,000 units, but the sales volume is not good enough!
Lin Xuan's "cheap dad" doesn't seem to be very good at running the mobile phone industry, but he obviously inherited his previous good character in real estate.
Then pay serious attention to quality issues. After all, accidents in real estate are not trivial.
So Lin Xuan's "cheap dad" is very concerned about the quality of the products because of his professional habits.
(end of this chapter)