Urban Most Awesome Dad

Chapter 321: Chapter 321 Child Star Big League_1

“You won’t have to worry about this, just know that Chen Shiyu will be joining our company soon, and then if you spread this sensational news and let everyone know, you’ll have completed the task!” Xu Yixue revealed a profound smile and spoke with ease.

The look of worry on Xu Yixue’s face usually only appeared when she was dealing with Ye Xiaoning; at other times, Xu Yixue maintained a calm and composed demeanor, as if everything was under her control.

As the helmsman of Xinghai Media, it was only when she appeared unperturbed in the face of danger that she could keep the company’s several hundred employees stable and secure. If Xu Yixue had presented herself as someone on the verge of worry now, her subordinates who saw her would have likely lost hope for Xinghai Media. In such a case, the morale would crumble, and even basic orders might not be carried out.

Although they knew the company was facing some difficulties, as long as Xu Yixue retained control, they would not feel a significant sense of crisis. Otherwise, if they knew Xinghai Media was facing bankruptcy and closure imminently, perhaps they wouldn’t even show up for work, and would instead be busy sending out resumes everywhere.

“President Xu, Chen Shiyu signing with our company is big news indeed. If we release it hastily like this, it might seem a bit rushed. If we could plan out a series of subsequent actions and possibly include news of Chen Shiyu’s upcoming album release, I think the publicity would be even better,” he said.

“Good, let’s do as you suggest, and add some topics that will increase web traffic. However, Chen Shiyu doesn’t have plans for an album right now, so be a bit vague when you talk about it; we don’t want to blow our cover later,” Xu Yixue instructed after some thought.

“Sure, no problem. This is our strong suit, we will surely meet President Xu’s requirements,” the head of the planning department declared, confidently taking on the task.

“Around nine o’clock, we’re going to release several big moves of Xinghai Media in succession. Wait for my message, and once I notify you, you must make this news spread all over the internet immediately, creating a huge momentum!”

“Of course, I’ll make sure President Xu is satisfied!”

The head of the planning department nodded. He belonged to the seasoned middle management of the company, but he was one of the more obedient ones. In recent days, he had heard rumors that Xinghai Media might be in trouble and could soon face difficulties. The resignation of the entire marketing department had indeed affected him, making him feel that Xinghai Media was likely having problems.

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But all these speculations vanished with the release of Chen Shiyu’s video by Xu Yixue.

Who was Chen Shiyu? She was once the reigning diva of the entire entertainment industry, and even the hottest idol stars nowadays were but younger siblings when compared to her.

The news of Chen Shiyu’s comeback was beyond a doubt a strong shot in the arm for Xinghai Media. Anyone who heard that Chen Shiyu was joining Xinghai Media would unequivocally support the company.

Such was the fan base of Chen Shiyu. Although her fans had grown up over the years, classics remain classics. They don’t fade with time, and with just an appearance from Chen Shiyu, there was no need for any promotion—she would still be one of the top traffic drivers in the entertainment industry.

Seeing the head of the planning department leave contentedly, Xu Yixue also felt much better. She had resolved two major worries and only the charitable publicity campaign video remained.

Xu Yixue barely had time to rest before she immediately summoned the head of the film and television department for a report.

During the previous screen test, Xu Yixue had already produced a short video clip where she dressed as a rural teacher, which had earned her praise from the film and television department.

While some of that praise may have been flattery, most of their compliments as professional filmmakers were genuine.

In the screen test clip, Xu Yixue wore simple clothes and braided her hair in an old-fashioned style that was not popular today, riding a bicycle model that was difficult to find anymore.

But the pure and flawless aura of Xu Yixue wasn’t diminished by her plain look. On the contrary, it made her appear even more natural and innocent.

The short video lasted only one minute, showing Xu Yixue cycling to school, followed by the sincere smiles of many children upon seeing her, and then Xu Yixue beginning her lesson.

The video was short but deeply touching. Xu Yixue’s innocent appearance, her steadfast gaze, and the caring eyes she had for the children were all vividly portrayed in the video.

The respect and reliance the children felt for their teacher were also authentically captured.

The head of the film and television department almost became a fan of Xu Yixue because of this video. All staff of the department jointly requested Xu Yixue to debut as an actor, almost going as far as to petition in blood.

“Director Zhang, I’ve already spoken with Chairman Luo of Zhonghai City’s Charity Association, and we have reached a cooperation agreement. Send the finished charity promotional video, along with related posters and copywriting, to Chairman Luo’s email immediately. Around nine o’clock, we’ll announce our upcoming charity film plans on the official website. The campaign must be big, and our plans have to be visible to everyone interested in philanthropy,” Xu Yixue commanded.

“President Xu, with your screen test video, I estimate that it will definitely go viral online. Also, I have a little idea, but I’m not sure whether to speak up,” said Director Zhang.

“Let’s hear it.”

“The purpose of the charity film is to advocate for the educational cause of children in mountainous areas. I believe many former child stars, just like you, have a strong heart for charity and care deeply about the development of children. That’s why I was thinking of tagging some of them, like Guan Tongtong, Yang Zizi, Sister Zifeng, and others, in hopes that they would collaborate with Xinghai Media to turn this charity promotional film into a series. I believe they would support us wholeheartedly,” he suggested.

“That’s an excellent idea!” Xu Yixue applauded.

Xu Yixue had never noticed before that Director Zhang of the film and television department had such great ideas.

“Proceed as you have suggested. Leave the promotion of our charity film to Chairman Luo, and you’ll need to get in touch with the child stars you mentioned, ideally creating a scale effect to let the whole internet know that Xinghai Media is a responsible and conscientious enterprise with a strong sense of duty,” she instructed.

“I will complete the mission!”